Lancia is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia and which became part of the Fiat Group in 1969. The company has a long history of producing distinctive cars and also has a strong rally heritage. Modern Lancias are seen as presenting a more luxurious alternative to the models in the Fiat range upon which they are based. One of the firm's trademarks is the use of letters of the Greek alphabet as the names of its models. The firm was also known for persisting with right-hand drive until 1956. Lancia is famous for many automotive innovations. These include in 1913 the Theta was the first production car in Europe to feature a complete electrical system as standard equipment.
The first with a monocoque-type body - the Lambda, produced from 1922 to 1931 which also featured 'Sliding Pillar' independent front suspension that incorporated the spring and hydraulic damper into a single unit (and featured on most production Lancias until the Appia was replaced in 1963). In 1948 saw the first 5 speed gearbox to be fitted to a production car (Series 3 Ardea), the first full-production V6 engine, in the 1950 Aurelia, and earlier experiments with V8 and V12 engine configurations. It was also the first company to produce a V4 engine. Also, Lancia pioneered the use of independent suspension in production cars, in an era where live axles were common practice for both the front and rear axles of a car as well as rear transaxles which were fitted to the Aurelia and Flaminia ranges.
Lancia Current models: Lancia Musa A small MPV produced since 2004, the Musa is largely based on the Fiat Idea and available with rich image and equipments as high quality. Lancia Ypsilon: The Ypsilon is a luxury supermini car produced from 2003, evoluted in 2007 and is Lancia's best selling model as of 2006. Available with small (1.2- and 1.4-litre) petrol and JTD diesel engines, is also signed by MOMO design in one version: The Ypsilon Sport Momo Design. Lancia Thesis: The Thesis is a four-door executive saloon produced since 2002. It is the successor of the Lancia Kappa. Lancia Phedra: The Phedra is a prestigious MPV made by Sevel, a joint-venture of PSA and Fiat Group. It is manufactured at the Sevel Nord factory near Valenciennes in France, and has been in production since 2002.
Whilst some models had been imported on a small scale in the 1950s and 1960s, Lancias were officially sold in the United States from 1977. Sales were comparatively slow and the range was withdrawn at the same time as Fiat in 1982. Sports car racing: During Lancia's dominance of rallying, the company also expanded into sports cars in the late 1970s until the mid-1980s. Originally running the Stratos HF in Group 4, as well as a brief interlude with a rare Group 5 version, the car was replaced with the Monte Carlo Turbo. In 1982 the team moved up to Group 6 with the LC1 Spyder, followed by the Group C LC2 coupé which featured a Ferrari powerplant in 1983. The team was unable to compete against the dominant Porsche sports cars, and so dropped out in order to return to rallying.
Lancia was not closely associated with any other manufacturer until the late 1960s. By this time, the company's expensive, high standards of production had become unsustainable. In aiming to produce a product of the highest quality, company bosses had sacrificed cost-effectiveness and when Fiat launched a take-over bid in 1969, they accepted. This was not the end of the distinctive Lancia brand, and exciting new models in the 1970s such as the Stratos, Gamma and Beta served to prove that Fiat wished to preserve the image of the brand it had acquired. During the 1980s, the company cooperated with Saab Automobile, with the Lancia Delta being sold as the Saab 600 in Sweden. The 1985 Lancia Thema also shared a platform with the Saab 9000, Fiat Croma and the Alfa Romeo 164.
