Chrysler LLC is an American automobile manufacturer that has been producing automobiles since 1925 and from 1914 under the Dodge name. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler (now Daimler AG) after an arduous deal falsely sold to stakeholders as a "Merger of Equals" in 1998. Prior to 1998,
300 C, Akino, Aspen, Classic, Crossfire, Firepower, Imperial, ME 4-12, Nassau, Pacifica, PT Cruiser, Sebring,
Chrysler Corporation traded under the "C" symbol on the NYSE. Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U.S. operations generally referred to as the "Chrysler Group".
By 2001 and as of 2007, the company has three marques worldwide: Dodge, Jeep and Chrysler.
In 1998 Daimler-Benz purchased Chrysler, forming DaimlerChrysler AG. Chrysler Corporation then was legally renamed DaimlerChrysler Motors Company LLC, while its total operations began doing business as Chrysler Group. This was initially declared to be a merger of equals, but it quickly became evident that Daimler-Benz was the dominant partner. Chrysler went into another of its financial tailspins soon after the merger, greatly depressing the stock price of the merged firm and causing alarm at headquarters in Germany, which sent CEO Dieter Zetsche to take charge.
The Plymouth brand was phased out in 2001, and plans for cost cutting by sharing of platforms and components began. The strongly Mercedes-influenced Chrysler Crossfire was one of the first results of this program. A return to rear-wheel drive was announced, and in 2004 a new Chrysler 300 using this technology and a new Hemi V8 appeared and was successful. Financial performance began to improve, with Chrysler providing a significant share of DaimlerChrysler profits due to restructuring efforts at the Mercedes Car Group. The partnership with Mitsubishi was dissolved as DaimlerChrysler divested its stake in the firm due to diving Mitsubishi profits and sales worldwide.
Chrysler is currently planning at least three hybrid vehicles, the Chrysler Aspen hybrid, Dodge Durango hybrid, and the Dodge Ram including HEMIฎ engines. Chrysler plans to use hybrid technology developed jointly with General Motors and BMW AG in vehicles beyond the two hybrid SUVs it had already announced that it would introduce next year. Chrysler has also been experimenting with a Hybrid Diesel truck for Military applications. Established in September, 2007, Chrysler's new ENVI division will specifically deal with new hybrid vehicles not based on existing vehicles and will be led by Lou Rhodes.
List of Chrysler Cars: Chrysler 160/180/2 Litre/Centura 1970 - 1982, Chrysler 300 letter series 1955 1965, Chrysler 300M 1999 2004, Chrysler 300 1962 1971, 1979, 2005 present, Chrysler Airflow 1934 1937, Chrysler Airstream 1935 1937, Chrysler Aspen 2007 present, Chrysler Avenger 1976 1978, Chrysler Centura (Chrysler Australia) 1975 1978, Chrysler by Chrysler (Chrysler Australia) 1971 1977, Chrysler Cirrus 1995 2000 , Chrysler Concorde 1993 2004, Chrysler Conquest 1987 1989, Chrysler Cordoba 1975 1983, Chrysler Crossfire 2004 - present, Chrysler Daytona (Canada) 1984 1993, Chrysler Dynasty (Canada) 1988 1993, Chrysler Fifth Avenue 1984 1989, Chrysler Horizon (Europe) 1977 1979, Chrysler Imperial 1926 1954, 1981 - 1983, 1990 1993, Chrysler Imperial Parade Phaeton 1952, only three units built, Chrysler Intrepid (Canada) 1993 2004, Chrysler Laser 1984 1986, Chrysler LeBaron 1977 1995 , Chrysler LHS 1994 1997, 1999 2001, Chrysler Newport 1940 - 1941, 1950, 1961 1981, Chrysler Neon 1995 2005, Chrysler New Yorker 1939 1996, Chrysler New Yorker Fifth Avenue 1983, 1990 1993, Chrysler Pacifica 2004 present, Chrysler Plainsman (Australia) 1957 1959, Chrysler Prowler 2001 2002, Chrysler PT Cruiser 2001 present, Chrysler Royal 1937 1942, 1946 1950, 1972, Chrysler Royal (Australia) 1957-1964, Chrysler Saratoga 1939 1953, 1957 1960; 1961 - 1966, Canada non-letter 300 series; 1989 1994, Europe, Chrysler Sebring 1995 present, Chrysler Sigma (Australia), Chrysler Stratus (Canada and Europe) 1995 2000, Chrysler TC by Maserati 1989 1991, Chrysler Town and Country 1941 1988, 1990 present, Chrysler Turbine Car (Experimental gas turbinepowered car), Chrysler Valiant (Australia, New Zealand and South Africa) 1962 - 1981, Chrysler VIP (Australia) 1969 - 1971, Chrysler Viper (Europe) 1997 2003, Chrysler Viper GTS-R (Europe) 1997 2000, Chrysler Valiant (Australia, New Zealand and South Africa) 1962 - 1981, Chrysler Voyager (Europe) 20002003; 1988present, Chrysler Wayfairer (Australia) 1957 1961, Chrysler Windsor 19401961.
